Termination Policy | Advento Digital Solutions
Legal 📅 Effective: 1 January 2025 ⏳ 60-Day Notice Required
Termination
Policy.

Advento Digital Solutions is committed to long-term partnerships built on trust, clarity, and mutual respect. This policy governs how either party may end a service engagement — and what happens during the transition. A minimum 60-day written notice is required for all terminations.

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60
Days Written Notice

Required by all parties to terminate any active service engagement with Advento Digital Solutions.

Policy at a Glance
  • 📝
    Written Notice Only Termination requests must be submitted in writing via WhatsApp or email
  • ⏳
    60-Day Notice Period Services continue and fees remain due throughout the full notice period
  • 📦
    Full Asset Handover All client-owned assets returned within 14 days of the effective end date
  • 💳
    Outstanding Fees All amounts due through the end of the notice period are payable in full
60 Days Notice Period
Written Only Notice Requirement
14 Days Asset Handover Window
Full Fees Due Through Notice End
24/7 Support Available
1
Overview

This Termination Policy applies to all ongoing service engagements, retainer agreements, and project-based contracts between Advento Digital Solutions ("Advento", "we", "us", "our") and our clients. It sets out the procedure for ending a working relationship, the obligations of both parties during the notice period, and the process for a professional, structured transition.

At Advento, we invest deeply in every client relationship — from onboarding and strategy to execution, optimisation, and reporting. Long-term engagements deliver the best outcomes, and our notice period is designed to protect the quality of service delivery and ensure continuity for your business during any transition period.

By engaging Advento under any retainer, project agreement, or service contract, you agree to the terms outlined in this policy.

2
The 60-Day Notice Requirement

Advento requires a minimum of 60 calendar days' written notice to terminate any active service engagement. This applies equally to clients wishing to end a service and to Advento should it ever need to terminate an engagement.

⏳

60 Calendar Days. No Exceptions.

The notice period begins on the date the written termination notice is received and confirmed by Advento. Services continue in full, and all fees remain due and payable throughout the entire 60-day period. The notice period cannot be shortened by mutual goodwill alone — it must be agreed in writing by both parties.

The 60-day notice period exists for several important reasons. Digital marketing, SEO, advertising campaigns, and web operations are not services that can be switched off overnight without consequence to your business. Active campaigns may have scheduled spend, content in production, live ad sets, and ongoing SEO work that — if abandoned mid-cycle — can cause measurable harm to your digital presence, rankings, and ad account health.

The notice period provides Advento the time to properly conclude all active work, transfer campaigns cleanly, and ensure that your business is handed over in the best possible condition — not abandoned mid-execution. It also gives both parties the opportunity to explore whether the concerns that led to the termination request can be resolved.

⏳
When Does the 60-Day Clock Start? The notice period begins on the date Advento receives and acknowledges your written notice. Verbal notice, hints, or informal conversations do not constitute valid notice. The clock starts only when your written request has been formally confirmed by Advento in writing.
3
How to Submit a Termination Notice

To initiate the termination process, the client must submit a written notice through one of the following channels. A verbal notice, missed call, or informal message will not be treated as a valid termination request under this policy.

  • ✓
    WhatsApp: Send a clear, written message to +91 6366312856 explicitly stating that you wish to terminate your service engagement and the date from which you intend the notice to run.
  • ✓
    Email: Send a written notice to Advento's business email with the subject line "Termination Notice — [Your Business Name]" and include your service type, engagement start date, and the requested termination date.

Upon receipt, Advento will send a written confirmation acknowledging the notice, confirming the start date of the 60-day period, and confirming the effective end date of your engagement. This confirmation is your record of the agreed termination timeline.

ℹ️
What Your Notice Should Include Your legal or trading name, the services you are terminating, the date you wish the notice to take effect, any specific handover requirements, and a contact person for the transition process. The more clearly your notice is written, the smoother your offboarding will be.
4
What Happens During the 60-Day Period

The 60-day notice period is not a cooling-off period where services are wound down — it is an active period during which Advento continues to deliver all contracted services at the same standard, and all contractual obligations on both sides remain in full force.

D1
Day 1 — Notice Received
Termination Notice Acknowledged
Advento confirms receipt of your written notice in writing. The 60-day clock begins. Your dedicated account manager is informed and a transition plan is initiated internally.
D7
Within 7 Days
Transition Plan Shared
Advento prepares and shares a structured transition plan with you, outlining asset handover timelines, any campaign continuity considerations, and key milestones for the offboarding process.
D30
Days 1–30 — Active Service Continues
Full Service Delivery Continues
All contracted services — campaigns, content, SEO, reporting, and management — continue without interruption. All fees for this period are due as per your billing agreement.
D45
Days 31–55 — Wind-Down Phase
Structured Handover Begins
Advento begins preparing all client assets, reports, access credentials, campaign data, and documentation for handover. Campaign strategies are updated to ensure stability post-transition.
D60
Day 60 — Effective End Date
Engagement Concluded & Assets Transferred
All outstanding invoices are settled. Client-owned assets are transferred. Access is handed over. The engagement is formally concluded. Advento provides a final summary report of all work completed.
📋
Service Quality During Notice Advento is committed to delivering the same quality of service during the notice period as at any other time in the engagement. Our team will continue to act in the best interests of your business right up to the final day.
5
Fees & Financial Obligations During Notice

All retainer fees, project milestone payments, and agreed charges continue to apply during the full 60-day notice period. Submission of a termination notice does not suspend, reduce, or waive any financial obligation.

  • ✓Monthly retainer fees for any billing cycle that falls within the notice period are due and payable in full on their standard billing date.
  • ✓Any outstanding invoices at the date of notice must be settled within the standard payment terms.
  • ✓Ad budgets already committed to platforms at the time of notice are non-refundable. Unspent ad budgets may be reviewed at Advento's discretion.
  • ✓Any project milestones due during the notice period remain payable as per the original project agreement.
  • ✓Failure to settle outstanding fees does not accelerate the handover of client assets. Assets will be released once all financial obligations are met.
⚠️
No Pro-Rata Refunds Terminating mid-billing-cycle does not entitle the client to a pro-rata refund for the unused portion of that cycle. In accordance with Advento's Refund Policy, all payments made are non-refundable. Termination notice does not alter this.
6
Types of Termination

Advento recognises different circumstances under which an engagement may end. All types require the 60-day notice period unless a separate written agreement expressly states otherwise.

🤝

Client-Initiated Termination

The client decides to end the engagement — whether due to a change in business direction, budget, or any other reason. 60-day written notice required. All fees continue through the notice period.

60-Day Notice
🔄

Mutual Termination

Both parties agree to end the engagement on a specific date. A shorter notice period may be agreed in writing by both parties, but must be formally documented and signed off by Advento management.

By Written Agreement
⚡

Advento-Initiated Termination

Advento reserves the right to terminate an engagement with 60-day notice for business or strategic reasons. Advento will provide the same standard of service through the notice period.

60-Day Notice
🚫

Immediate Termination for Cause

Advento reserves the right to terminate immediately — without notice — in cases of non-payment beyond 30 days, fraudulent activity, abusive conduct toward staff, or breach of the service agreement.

Immediate — No Notice
🚫
Immediate Termination for Cause In cases of immediate termination for cause — including unpaid invoices outstanding beyond 30 days — Advento reserves the right to pause all active services, suspend platform access, and withhold assets until outstanding amounts are settled in full. This is not subject to the 60-day notice requirement.
7
Asset Handover & Offboarding

Advento is committed to a thorough and professional offboarding process. Upon the effective end date of your engagement — provided all fees have been settled — Advento will return or transfer all client-owned assets within 14 calendar days.

📱
Ad Account Access

Admin access to all Meta, Google, and other platform ad accounts will be returned to the client. Advento's own access will be removed within the handover window.

🎨
Creative Assets & Brand Files

All campaign creatives, graphic design files, copy documents, and brand assets produced during the engagement will be compiled and transferred to the client.

🌐
Website & Domain Access

For web development engagements, full admin credentials, source code, hosting access, and domain control will be transferred to the client or their nominated provider.

📊
Reporting Data & Analytics

All historical reports, campaign performance data, analytics exports, and documentation produced during the engagement will be provided in a structured, accessible format.

🔑
Logins & Platform Credentials

Any login credentials held by Advento on behalf of the client — for tools, platforms, CMS systems, or third-party accounts — will be transferred and Advento's access revoked.

📋
Final Summary Report

Advento provides a final written summary of all work completed, current campaign status, key learnings, and recommended next steps to support your transition to a new provider.

✅
Your Assets Are Always Yours All assets created during an Advento engagement remain the intellectual property of the client unless explicitly agreed otherwise. Advento does not retain ownership of any work product upon termination of an engagement.
8
Post-Termination Obligations

Certain obligations survive the termination of a service engagement and remain in force for the periods specified in your individual agreement or as outlined below.

  • ✓
    Confidentiality: Both Advento and the client are bound by confidentiality obligations after termination. Neither party may disclose the other's proprietary business information, strategies, or client data to third parties.
  • ✓
    Outstanding Payments: Any fees that remain unpaid at the effective termination date continue to be legally owed and recoverable by Advento after the engagement has ended.
  • ✓
    Non-Disparagement: Both parties agree not to make false, misleading, or defamatory statements about the other party following termination of the engagement.
  • ✓
    Data Retention: Advento will retain records of the engagement, including communications and deliverables, for a period consistent with applicable legal and business requirements.
  • ✓
    Re-engagement: Former clients are welcome to re-engage Advento's services at any time. Prior engagement history will be taken into account during onboarding and a fresh agreement will be executed.
9
Questions & Contact

If you have questions about this policy or would like to discuss any aspect of your engagement before making a termination decision, we strongly encourage you to speak with us first. Many concerns that lead to termination requests can be resolved with a frank conversation — and we are always open to that.

Contents
60
Days Written Notice

Required to terminate any active Advento service engagement. The clock starts on the date written notice is received and confirmed.

Thinking of Leaving?
Talk to us first. Many concerns can be resolved. We'd rather improve than lose a great client.
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📅
Last updated: 1 January 2025. Check this page periodically for any updates to this policy.
Related Policies
Common Questions
Termination FAQs

Everything you need to know about ending a service engagement with Advento.

Why is a 60-day notice period required?
Digital marketing and IT services involve active campaigns, scheduled ad spend, live SEO work, content in production, and ongoing platform management. Stopping abruptly can cause significant harm to your ad account health, search rankings, and digital presence. The 60-day period allows Advento to wind down services responsibly, prepare all your assets for handover, and ensure your business transitions in the best possible condition. It also gives both parties time to explore whether the issue that prompted the termination request can be resolved.
Can the 60-day notice period be shortened?
In exceptional circumstances, both parties may agree in writing to a shorter notice period. This requires formal sign-off from Advento management and must be documented in a written amendment to your service agreement. A shortened period is not a standard offering and is at Advento's sole discretion. Please contact us to discuss your specific situation.
Do I still have to pay during the notice period?
Yes. All fees continue to apply in full throughout the 60-day notice period. Monthly retainers, milestone payments, and any other agreed charges remain due on their standard billing dates. Submitting a termination notice does not suspend or reduce any financial obligation. Services continue to be delivered at the same standard during this period, and you are entitled to the full service you are paying for.
What is the correct way to give notice?
Notice must be given in writing — either via WhatsApp to +91 6366312856 or by email to Advento's business address. Your notice should clearly state your intention to terminate, the services being terminated, your business name, and the date from which you want the notice to run. Advento will confirm receipt in writing, and the 60-day clock begins from that confirmation date.
What happens to my ad campaigns during the notice period?
Advento continues to manage your campaigns throughout the notice period at the same standard. In the wind-down phase (approximately days 31–55), campaigns are gradually optimised for stability and a clean handover rather than aggressive growth, so your account is in a healthy state when transferred. You will receive a full campaign summary at the end of the engagement.
When will I get my assets back?
All client-owned assets — ad accounts, creative files, website access, platform credentials, reports, and data — will be returned within 14 calendar days of the effective end date of your engagement, provided all outstanding fees have been settled in full. Assets will not be withheld without cause, but outstanding balances must be cleared before the handover is completed.
Can Advento terminate my engagement without notice?
In most circumstances, Advento will provide the same 60-day notice as is required of clients. However, Advento reserves the right to terminate immediately without notice in specific cases: invoices unpaid beyond 30 days, fraudulent or illegal activity, abusive conduct toward Advento staff, or material breach of the service agreement. In such cases, services may be suspended immediately and assets withheld pending settlement of all outstanding amounts.
Can I come back after terminating?
Yes. Former clients are welcome to re-engage Advento at any time. If your business needs change and you wish to work with us again, simply reach out. We will review the engagement history, discuss your current requirements, and if we are a good fit, draft a fresh agreement. A positive offboarding experience makes re-engagement seamless for everyone.
Let's Talk
Before You Decide.

Before submitting a termination notice, we encourage you to speak with our team. Many challenges can be resolved — and we are always open to an honest conversation. Reach us on WhatsApp, any time.

💬 Chat on WhatsApp 🤝 View Partner Programme