Google Ads — Advento
Google Ads Management

Turn Every Rupee Into
Qualified Pipeline

Stop burning budget on clicks that don't convert. Our Google Ads programs are precision-engineered for Indian B2B and D2C brands — every campaign tied directly to leads, pipeline, and revenue.

Google Premier Partner
No Minimum Spend Lock-in
India Market Specialists
About 3,80,000 results (0.44 seconds)
competitor-a.com › products
Enterprise CRM Software — Competitor A
Affordable plans for Indian SMEs. Customisable dashboards…
competitor-b.com › crm
CRM for Indian Sales Teams | Competitor B
Automate follow-ups, track deals, close faster…
4.2×
Avg. ROAS
−38%
Cost Per Lead
97%
Impression Share
8×
Average Return on Ad Spend for Optimised Google Ads Accounts
65%
Of High-Intent Clicks Go to Paid Ads, Not Organic Results
3.75%
Average Conversion Rate for Google Search Ads Across Industries
200%
Average ROI Businesses Earn for Every ₹1 Spent on Google Ads
Broad Audience — All Searches
Keyword-Matched Searches
Ad Impression (Your Ad Shows)
Click → Landing Page
🏆 Conversion & Revenue
What is Google Ads?

Be There Exactly When Buyers Are Searching

Google Ads puts your brand in front of prospects at the precise moment they are searching for what you sell. Unlike brand-building channels, Google Ads delivers measurable leads and revenue from day one.

Done right, it's the fastest way to generate qualified pipeline — while you build organic presence in parallel.

  • ✦ Target buyers at the exact moment of purchase intent
  • ✦ Full budget control — spend as little or as much as you want
  • ✦ Track every rupee to leads, pipeline, and closed revenue
  • ✦ Scale up winning campaigns instantly when ROI is proven
The Process

How Google Ads Works at Advento

A five-step system that eliminates wasted spend and maximises return from day one

01

Account Audit

Deep-dive into your existing account structure, Quality Scores, wasted spend, and missed opportunities

02

Strategy & Setup

Define campaign goals, keyword strategy, bidding model, and conversion tracking architecture

03

Creative & Copy

Write high-CTR ad copy, design landing pages, and build audience segments and remarketing lists

04

Launch & Optimise

Go live, monitor Quality Scores daily, A/B test ads, and cut underperforming keywords fast

05

Scale & Report

Double down on what works, expand to new campaigns, and report on pipeline and revenue attribution

What We Deliver

Google Ads Services That Drive Real Revenue

Full-service Google Ads management for Indian B2B and D2C brands that demand measurable ROI

🔍

Search Ads Management

Precision keyword targeting, negative keyword management, match-type strategy, and Quality Score optimisation — capturing buyers at the exact moment of intent.

Learn More →
🖥️

Display & Remarketing

Re-engage website visitors with tailored display ads across Google's network. Audience segmentation, custom intent audiences, and sequential messaging to bring warm leads back.

Learn More →
🛒

Google Shopping Ads

Product feed optimisation, smart Shopping campaigns, and ROAS-focused bidding strategies for eCommerce brands selling on Google Shopping in India.

Learn More →
🎯

Performance Max Campaigns

Leverage Google's AI across all channels — Search, Display, YouTube, Gmail, and Maps — with optimised asset groups and audience signals to maximise conversion value.

Learn More →
📄

Landing Page Optimisation

Build and A/B test conversion-focused landing pages that match ad intent, reduce bounce rates, and lower your cost-per-conversion through better Quality Scores.

Learn More →
📊

Ads Analytics & Reporting

Live dashboards tracking ROAS, CPL, CPA, impression share, and pipeline contribution — every metric tied back to revenue, not just clicks and impressions.

Learn More →
Campaign Types

Every Google Ads Format, Mastered

We run the full spectrum of Google Ads campaign types — each matched to your specific business goal

🔍
Search

Search Campaigns

Appear at the top of Google results when buyers search for your exact product or service. The highest-intent traffic available in digital advertising.

🌐
Display

Display Campaigns

Reach your audience across 35 lakh+ websites and apps in the Google Display Network with visual banner ads that build brand awareness and drive remarketing.

▶️
Video

YouTube Ads

Engage buyers with skippable and non-skippable video ads on YouTube — India's largest video platform with 46 crore+ monthly users.

🛍️
Shopping

Shopping Campaigns

Showcase your products with images, prices, and ratings directly on Google Search — the most efficient channel for eCommerce conversion.

⚡
Performance Max

Performance Max

Google's AI-powered campaign type that runs across all surfaces simultaneously — Search, Display, YouTube, Gmail, and Maps — optimised for conversion value.

📱
App

App Campaigns

Drive app installs and in-app events across Google Search, Play, YouTube, and Display. Optimised for CPI and in-app revenue for Indian mobile-first businesses.

Industries We Serve

Google Ads Expertise Across Verticals

🏨
Hotels & Hospitality
🏥
Healthcare
🏗️
Real Estate
🛍️
eCommerce
🏪
Retail
💻
IT Companies
Typical Campaign Outcomes
Return on Ad Spend (ROAS)4.2×
Cost Per Lead Reduction−38%
Conversion Rate Improvement+85%
Quality Score Average8.4 / 10
Wasted Spend Recovered−52%
Proven Impact

Numbers That Justify Every Rupee Spent

Most Google Ads accounts in India are losing 40–60% of their budget to poorly structured campaigns, wrong match types, and missing negative keywords. We fix that first — then scale.

Every Advento client gets a live dashboard where you can see exactly what your ad spend is generating in pipeline and revenue.

Day 1Leads start flowing from the moment your campaign goes live
₹2 ROIAverage return for every ₹1 invested in Google Ads globally
65%High-intent clicks go to paid results, not organic
100%Transparent spend reporting — every rupee accounted for
Our Engagement Model

From Audit to Revenue-Generating Campaigns

A structured onboarding and optimisation process that gets you to positive ROAS fast

Week 1–2

Account Audit & Strategy

We audit your existing Google Ads account (or start fresh), analyse competitor ad strategies, map your buyer keywords, and define campaign architecture, bidding strategy, and KPIs.

Week 2–3

Setup, Tracking & Creative

Build campaign structure, write high-Quality Score ad copy, configure conversion tracking in Google Analytics 4 and your CRM, and design conversion-optimised landing pages.

Month 1

Launch & Learning Phase

Campaigns go live. We monitor Quality Scores, CTR, and conversion data daily, running rapid A/B tests on ads and landing pages while feeding negative keywords to cut wasted spend.

Month 2–3

Optimise & Scale Winners

Once data reveals top-performing ad groups and keywords, we shift budget toward winners, expand match types strategically, and layer in remarketing and Display campaigns.

Month 4+

Compound Growth & Reporting

Introduce Performance Max, YouTube, and Shopping campaigns where relevant. Deliver monthly pipeline attribution reports showing exactly what Google Ads contributed to revenue.

Why Advento

The Google Ads Partner Built for India's Market

🇮🇳

India-Specific Audience Intelligence

We understand Indian search behaviour, regional intent variations, language targeting, and the bidding dynamics of Indian auctions that global playbooks consistently miss.

💰

Zero Wasted Budget Policy

Our first priority is always stopping the bleed — fixing negative keywords, match types, and Quality Scores before touching your bids. Most clients recover 40%+ in wasted spend within 30 days.

📈

Revenue Attribution, Not Vanity Clicks

We connect Google Ads clicks to CRM deals and closed revenue using GA4 and UTM architecture — so you always know your true ROAS, not just CTR and impressions.

⚡

Full Funnel: Ads + Landing Pages

Unlike agencies that only manage bids, we own the full conversion path — ad copy, landing page, form flow, and CRM integration — meaning better Quality Scores and lower CPL.

FAQ

Common Google Ads Questions

A realistic starting budget for Indian B2B or D2C brands is ₹50,000–₹1,50,000/month depending on your industry, keyword competition, and goals. We'll give you a data-backed budget recommendation based on your CPA targets and the keyword auction landscape in your category during our free audit.
Unlike SEO, Google Ads delivers leads from day one. Most clients see first conversions within 48–72 hours of launch. It typically takes 4–6 weeks of data to fully optimise campaigns for lowest CPL. The first 30 days is a learning phase — results compound significantly from month 2 onwards.
Quality Score is Google's 1–10 rating of your ad's relevance to the keyword and landing page. A higher Quality Score means you pay less per click and get better ad positions. Many agencies ignore it — we obsess over it. Moving from a 4 to an 8 Quality Score can cut your CPC by up to 50%.
Your ad spend goes directly to Google — we never handle your media budget. You pay Google directly from your account and pay Advento separately for management. This gives you full transparency and direct ownership of your Google Ads account at all times.
Yes — with the right structure. For B2B we optimise for top-of-funnel conversions like demo requests, whitepaper downloads, and form fills rather than direct sales. We then use remarketing to nurture those leads through your sales cycle, attributing pipeline and revenue when deals close in your CRM.
Get Started

Ready to Stop Wasting Budget
and Start Winning Deals?

Book a free 30-minute Google Ads audit. We'll review your account, identify wasted spend, and show you exactly what a high-ROAS Advento campaign looks like for your business.