Advento Digital Solutions

Unlock your business’s full potential with ADVENTO

Unlock your business’s full potential with ADVENTO.

Account Based Marketing

Target Accounts That
Convert to Revenue

Stop chasing unqualified leads. ABM flips the funnel β€” we identify your highest-value accounts and deliver hyper-personalized campaigns that close bigger deals, faster.

No Long-Term Lock-in
Revenue-Tied KPIs
India B2B Specialists
ABM
🎯 Target ICP
πŸ“‘ Intent Data
πŸ’Ό Closed Won
βœ‰οΈ Personalize
208%
Higher Revenue vs Traditional Marketing
3Γ—
More Pipeline from Target Accounts
87%
B2B Marketers Report Better ROI
67%
Win Rate Lift with Personalized Outreach
Total Addressable Market
Ideal Customer Profile (ICP)
Target Account List
Engaged Accounts
πŸ† Revenue Won
What is ABM?

Marketing & Sales,
Finally Aligned

Account Based Marketing treats individual high-value companies as their own market. Instead of generating thousands of low-quality leads, you engage decision-makers at companies genuinely likely to become customers.

The result? Bigger deal sizes, shorter sales cycles, and measurable ROI your CFO will love.

  • ✦ Identify accounts with the highest revenue potential
  • ✦ Deliver personalized content at every buyer journey stage
  • ✦ Coordinate marketing and sales across all touchpoints
  • ✦ Measure pipeline attribution precisely β€” per account
The Process

How ABM Works at Advento

A five-step precision system β€” from target identification to closed revenue

01

ICP Definition

Map your ideal customer across firmographics, technographics & intent signals

02

Account Selection

Build a precise Target Account List from real buying-signal data

03

Personalization

Create account-specific messaging, assets & landing experiences at scale

04

Multi-Channel Activation

Reach decision-makers via LinkedIn, email, display & WhatsApp

05

Measure & Scale

Track engagement scores, pipeline velocity & revenue attribution per account

What We Deliver

ABM Services That Move the Needle

Full-spectrum ABM execution for Indian B2B companies targeting enterprise growth

πŸ—‚οΈ

Target Account List Building

We build your TAL using firmographic data, intent signals, technographic fit, and propensity modelling β€” ensuring every rupee is spent on accounts that can buy.

Learn More β†’
✍️

Personalised Content at Scale

Dynamic landing pages, account-specific case studies, and custom ad creatives tailored for each vertical, company size, and buying persona.

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πŸ“‘

Intent Data & Signal Monitoring

Identify accounts actively researching your solution category so you reach them at the exact moment of buying intent using first- and third-party data.

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πŸ”—

Multi-Channel Orchestration

Coordinate LinkedIn ads, programmatic display, cold email, WhatsApp sequences, and sales outreach into one unified account journey.

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🀝

Sales & Marketing Alignment

We embed ABM into your CRM, define shared KPIs, and build playbooks so both teams work on the same accounts with the same intelligence.

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πŸ“ˆ

ABM Analytics & Reporting

Live dashboards tracking engagement scores per account, pipeline velocity, influenced revenue, and CAC β€” full visibility into every campaign.

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Industries We Serve

ABM Expertise Across Verticals

🏨Hotels & Hospitality
πŸ₯Healthcare
πŸ—οΈReal Estate
πŸ›οΈeCommerce
πŸͺRetail
πŸ’»IT Companies
Typical ABM Outcomes
Pipeline Growth3.4Γ—
Deal Size Increase+42%
Sales Cycle Reductionβˆ’28%
Win Rate Improvement+67%
Marketing ROI208%
Proven Impact

Numbers That Make CFOs Say Yes

ABM is the highest-ROI B2B marketing strategy available today. Companies that implement ABM correctly see transformational pipeline results within 6–12 months.

At Advento, we track pipeline and revenue β€” not vanity metrics like impressions or clicks.

6 moAverage time to first measurable pipeline impact
97%Of ABM users report higher ROI vs. other strategies
15Γ—More efficient marketing spend vs. lead-gen
100%Account-level attribution β€” know exactly what works
Our Engagement Model

From Kickoff to Closed Revenue

A structured 6-month ABM program designed for measurable enterprise growth

Month 1

Discovery & ICP Workshop

Deep-dive into your best customers, deal history, and churn data to build a data-backed Ideal Customer Profile and initial Target Account List of 100–500 accounts.

Month 2

Content & Campaign Architecture

Design personalized content assets, landing pages, and email sequences for each account tier. Build your tech stack β€” CRM, MA, intent data, LinkedIn, and display network.

Month 3

Activation & First Touchpoints

Go live across all channels. Warm accounts with awareness ads, trigger engagement sequences, and route hot accounts to sales with full account intelligence briefings.

Month 4–5

Optimise & Deepen Engagement

Iterate on engagement data. Double down on accounts showing buying signals. Refine messaging by persona and run executive-level touchpoints like webinars.

Month 6+

Pipeline Review & Scale

Review influenced pipeline, revenue won, and CAC vs. LTV. Expand to new account tiers. Set up an always-on ABM motion with quarterly refresh cycles.

Why Advento

The ABM Partner Built for India's B2B Market

🎯

India-Specific Account Intelligence

We understand buying dynamics, decision hierarchies, and procurement cycles unique to Indian enterprises β€” from growth-stage SMBs to large conglomerates.

⚑

Full-Stack Execution Team

Strategy, content, paid media, tech stack, and analytics all in-house β€” one team that speaks both marketing and sales, with no hand-offs between agencies.

πŸ”’

Revenue-Tied Accountability

We don't stop at MQLs. Our success metrics tie directly to pipeline and closed revenue β€” we share the same North Star as your VP of Sales.

πŸ€–

AI-Augmented Personalization

We use AI to scale personalization across hundreds of accounts β€” tailored messaging, dynamic content, and predictive intent scoring without ballooning headcount.

FAQ

Common ABM Questions

Traditional lead gen casts a wide net to generate as many leads as possible, then qualifies them. ABM flips this β€” you start with a defined set of best-fit accounts and orchestrate personalized experiences to engage decision-makers within those companies. ABM yields higher deal sizes, faster sales cycles, and better sales-marketing alignment.
Programs range from 50 named accounts (1:1 ABM for enterprise) to 500+ accounts (1:many for mid-market). We'll determine the right tier strategy during our ICP workshop based on your product, team bandwidth, and revenue goals.
Expect engagement signals within 60–90 days, meaningful pipeline influence within 3–4 months, and closed revenue impact within 6–12 months depending on your sales cycle. ABM is a long-game strategy with compounding returns over time.
Having a CRM (HubSpot, Salesforce, or Zoho) makes ABM significantly more effective. If you don't have one, Advento can help implement and configure the right stack. We work with your existing tools or recommend best-fit solutions for your budget.
Not at all. A well-structured 1:few or 1:many ABM program is highly effective for ambitious B2B companies with deal sizes above β‚Ή2–3 lakhs. We offer scalable programs designed for Indian companies at every growth stage.
Get Started

Ready to Stop Spraying
and Start Sniping?

Book a free 30-minute ABM strategy call. We'll map your ICP, estimate pipeline potential, and show you exactly what a targeted program looks like for your business.